Inspired by the life and light of George “Cheechy Boy” Howley, the Be Cheechy Foundation lifts others through unexpected acts of kindness.

Logo of The Be Cheechy Foundation featuring a blue hop cone with a smiling face, arms, and legs, surrounded by the text "The Be Cheechy Foundation" at the top and "Live Like Georgia" at the bottom.

Be Cheechy Foundation

The Be Cheechy Foundation is a registered non-profit.

  • George “Cheechy Boy” Howley passed on June 6, 2025. His superpower was joy: pure, powerful, and contagious. The Be Cheechy Foundation carries that forward, sharing the light that made George a real-life superhero — one Cheech at a time.

  • To deliver joy through unexpected acts of generosity that honor the spirit of George “Cheechy Boy” Howley.

  • A world where Cheeching - selfless joy-giving - is second nature.

  • Spontaneous acts of kindness, known as “Cheeches”, that meet real needs fast. From groceries to rent to joy-filled surprises, every gift honors George’s spirit.

Latest Cheeches

Two meals at 1801 Tavern in Powell

Two meals at 1801 Tavern in Powell

Donuts at Dunkin

Donuts at Dunkin

Ten ice cream orders Whit's

Ten ice cream orders Whit's

Ten orders at Square 7 Coffee

Ten orders at Square 7 Coffee

Seven Franklin Park Conservatory passes

Seven Franklin Park Conservatory passes

Laptop for a college student

Laptop for a college student

Dinner for a family of five

Dinner for a family of five

Leadership Team

  • A woman with light skin and blonde hair smiling, sitting with a young child with red curly hair and chubby cheeks, both looking at the camera, on a beige couch with a green ball in the background.

    Staci Howley

    Executive director & George’s Mom

  • A man holding a baby and smiling at each other in a festive living room.

    Kevin Howley

    Board member & George’s Dad

    Brand director, Marussia Beverages USA

  • A woman with shoulder-length dark brown hair smiling, wearing a navy Nike top, against a plain light background.

    Michele Campbell

    Board member & George’s God mom

    Executive director, LeBron James Family Foundation

  • A woman with blonde, wavy hair and red lipstick smiling at the camera.

    Aubrey Cocklin

    Board member & George’s aunt

    Owner, Mirror Promotions

  • A woman and a young girl taking a selfie together in a rustic indoor setting. The girl is wearing pink glasses, a pink bandana, and a peach-colored shirt. The woman has short blonde hair, is smiling, and wearing a white shirt with blue patterns and a necklace.

    Erika Mayer

    Board member & George’s aunt

    Leadership team member, LeBron James Family Foundation

  • A woman with long brown hair smiling and standing against a wooden background, wearing a sleeveless white dress with eyelet embroidery, a watch, and jewelry.

    Gina McCauley

    Board member & George’s aunt

    Co-founder, Mommies Matter

Have you been Cheech’d?

Learn more
A young child with curly blonde hair sitting in a high chair at a table, wearing a Dallas Cowboys jersey, with a red and blue sensory toy in front of him on the table.