We spark joy through deliberate acts of kindness called “Cheeches.”

Inspired by the life and light of George "Cheechy Boy" Howley.

On one of the worst days of our lives, we learned that doing something kind for a stranger, on purpose and for no reason at all, changes you. That discovery became the Be Cheechy Foundation.

-Kevin & Staci Howley

Cheech (v.)

Cheech’d; Cheeching

To surprise a stranger with an unsolicited act of kindness, expecting nothing in return.

“We Cheech’d the family at the next table.”

2,607

People Cheech’d

Recent Cheeches

Play time at Better Together

03/30/2026
From: Team Cheechy
To: Families at Better Together Playnasium
George would have LOVED Better Together, the accessible playnasium in Pataskala, OH. We Cheech’d families with free admission.
Starbucks at Boston Logan

03/29/2026
From: Gina M.
To: Fellow Boston Logan travelers
We know how tiring flying can be. Gina bought Starbucks for 10 strangers at the airport.
Starbucks for 25

03/21/2026
From: Team Cheechy
To: 25 random Starbucks customers

While we were setting up for the Birthday Bash, we bought Starbucks for 25 strangers at House Three Thirty.
Cookie Surprise

03/19/2026
From: Team Cheechy
To: Mad River Outfitters
Team Cheechy surprised the Mad River Outfitters team with Lion Cub’s Cookies. Mad River and Lion Cub’s are Cheechy favorites.
Gluten-Free Surprise

03/05/2026
From: Team Cheechy
To: A teen who just learned they have Celiac’s
Team Cheechy delivered a gluten-free care package to a teen who just learned they had Celiac’s.